Sunday 25 March 2012

Question 3: What have you learned from your audience feedback?

MUSIC VIDEO ANALYSIS

I had 21 people between the ages of 18-24 answer my questionnaire about my music video. 11 were female and 10 were male. Half of the respondents answered the questionnaire online using SurveyMonkey.com

When I asked if the music video held their attention 16 people said yes and 5 said sometimes, no-one said no. This means that the video mostly held the viewers attention so that it is an interesting video. 

The next question was how they rated the camera work and editing, 1 being the worst and 5 being the best. None of my respondents gave a 1 or 2, the most common answer was 4 which is a very good response as 5 is the best it could be and there is always room for improvement. 

This question was rating the mise-en-scene, again 4 was the common answer, although there were more varied answers. This shows me that most of the respondents liked the mise-en-scene I created in my music video, and the few that didn't like it as much may give a reason later in the questionnaire to as why. 


This question was whether the questionnaire takers enjoyed the music video, with the same rating system. This answer was the most varied with one person giving a one and another giving a two, the rest of the answers were mostly 4's and 5's which is very good for a music video. I did not give a box for the responders to write why in this part of the question but later I ask whether the music video was confusing or hard to understand which may give me some answers to the lower scores. 

I asked whether the questionnaire takers thought the music video was too long, too short, correct length or didn't know. 1 person said it was too short, 2 said it was too long, 3 didn't know and the remaining 15 thought it was the correct length. Most of my respondents thought the time was right while a few people were either side so I think that the song timing was the best it could be. 


"Would you watch the music video again?" most of the takers said yes, although some people said no or maybe, overall it was a positive response. This is a good response for a new band. 

I also asked if there were any offensive parts of the music video and all 21 responders said no so I know that the music video definitely has not offensive parts to it. 

Were any parts of the music video confusing or hard to understand? 
"i don't whats happening but i never do in music videos. the music suited the scenes and make up tho :)"
"What the soldiers were actually supposed to be doing."
"Who was on which side of the battle - the identical costumes made it difficult to distinguish between them."
"Is staz two characters or the same one"
"The role of the dark eye man was ambiguous."
"No" x15
"Why they were in army clothes"

Most of the questionnaire takers understood the video, however there seems to be some confusion over the the cadets and Staz's role, to make this clearer I could have had the cadets or the ghost of Staz in black and white to differentiate between them. I could have also had the two cadet groups in different colours. But this may have been the reason why some of the responders didn't enjoy the video as much as they could have. 

Does the video reflect the style of the music? 
All of my responders said yes to this questions. So it reflects the metal genre and isn't confused with another genre. 

What was the best part of the production?
"costume"
"The ending #slowly turns away#"
"Going between the story and band playing instruments." x3
"The use of slow motion and close-ups and the timing of switching between the band and the story."
"When the shots of people playing the instruments"
"The blending of the scenes from the forestry training camp to the artfully filmed band playing" x2
"The shot of the log falling and breaking"
"The scenery"
"Eye man's use of eyes in the very last scene."
"The best part was the ending when the soldier walked away from the camera as the music faded out. It was so haunting."
"Editing" x4
"Camera Angles"
"Story"
"Actors"

This was a varied array of replies for the question, I like that the responders found so many different things they liked about the music video. It also shows that different people appreciate different things in a music video and that I managed to please a lot of different people.   







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