Overall Profile

This is my target audience in a basic format, some of these parts I went into more detail with in my audience and musical profile.

Above are the four main aspects of an audience, the parts that an audience use to show themselves as a fan of that genre and parts of how bands appease that (such as in the media section, the target audience don't tend to watch TV much so bands use websites and radio). There are also parts that a marketer would use to target the audience such as lifestlye and what clothes they wear, how they buy music and tickets to festivals.

Although I don't have a specific section in my profile about the importance of music to metal fans, my music profile has explaination to as why fans are attracted to the genre, through research on metal bands, I find that the fan followings seem to be a way of belonging and sharing values. Music seems to have a deeper meaning for metal fans than for other tribes and everything about them is geared towards the genre, for example taking time out to attend festivals and gigs, wearing band t-shirts are the only branded part of thier appearance, etc. The devotion metal fans have to thier music is something that I will have to think about when making my digipak as some specific things have to be met to be a part of the genre that fans would expect from a newly debuted metal band.  

There is more detail of the bands they like and how they are advertised in my musical profile.

There is more detail of festivals on my muical profile.

I went into more detail of this in my audience profile and I find it important which is why I have highlighted it by taking a closer picture.

Musical Profile

Music Profile

What have I learned that I would find useful in making my digipak?

Looking at the posters and merchandise, it is obvious that metal bands prefer to have their own logo for the fans to identify them with so all the items in my digipak will have either a logo or a specific font that sets it apart from the other bands. For the CD cover I noticed that the debut album did one of two things:

1.       Introduced the band

or

2.       Introduced the genre

I have the choice of having images of the band or cover art that depicts the genre, however I also have a third option of putting both together and showing both the band and the genre.

As for colour scheme, I found that most of the metal bands used black or very dark colours contrasted with red/silver/purple. It seems that contrast between light and dark colours is the norm in most CD cover art for metal. As a new metal band, ‘Interstate’ would want to hold to the ideology of metal but set itself apart from it at the same time so I will follow some of the normal traits of metal but set the band apart through different means, most likely with the cover art.

Research into Music Video - White Flag Warriors by Flobot

Two Changes of Cast

While the band and Team 1 remain unchanged, I had to change two members of Team 2 due to unavaliabilty of the actors, I therefore have changed:

Star for myself, Miriam. This does not affect my original reasoning as I have changed a female for a female so my original points about women in the army remain. Myself and Star are of the same stature and height so this does not affect my filming in any way except in the scenes I was in where I had someone else press the record button/hold/move the camera as neccesary. As Team 2 and both teams together are only in a few scenes this did not happen that much

The second change is Jack S for Emily. In this case I changed a male for a female which makes the teams unbalanced in the sense that one team now has one female while the other has two. However I think the imbalance actually supports the music video better, it makes the two teams easier to differentiate for the audience and the unbalance of gender represents the fact that war is never equal and that there is always difference in numbers, ages, gender, race etc. When Jack said he could no longer be in the the music video the above reasons are why I decided to recast a female actress instead of a male. I think that the filming shows these reasons better than with my original cast and some of the differences from my original cast help create a more indepth view into war and the variance between sides.

Michel Maffesilo's POV of 'Find Your Tribe'

On the subject of ‘Find Your Tribe’, I find that the site reflects my opinion of today’s youth culture. While the site is relatively simplistic in how it separates today’s youth into groups or ‘tribes’ using a questionnaire about their current likes and dislikes, its conclusions show without a doubt that our youths have disintegrated from one mass culture into many factions with which they identify themselves. The site also shows how there is a proliferation of lifestyle tribes, ‘Find Your Tribe’ was run in 2005 and again in 2008 and between these three years the number of tribes has increased which means there has been a creation of more tribes. A creation of new tribes and the death of others mean that our adolescents live in the fluidity of ever-changing tribes and social circles. ‘Find Your Tribe’ proves that the young adults have freedom of choice in how they live their lives and express themselves despite the ideological apparatus that they are subjected to from a young age.